To compose a perfect collection it is important to have a talent to oversee potential; to know exactly what kind of people or objects to select. Curation by Caroline Krouwels comes in various forms, which are shown in many aspects of her career. For instance, through the selection of talented creatives that fit within the identity of an organization. The most recent example is Room on the Roof, an artist in residence project for de Bijenkorf. Together with her team, Krouwels handpicks painters, musicians, writers and poets that fit within the vision and identity of the luxury department store.

Other examples of curation are finding architects whom are best suited to compliment the different locations of de Bijenkorf, composing a talented production team for Modefabriek or selecting items for an exhibition.