Abstract thoughts and visions become tangible through a creative concept. Seduce consumers with an autonomous story. Deliver this message in a creative way and you create intrigue. You stand out. People remember.
By communicating through intelligent creative concepts, Caroline Krouwels adds significance to any brand, organisation, collection or event. A recent example of this can be seen in Room on the Roof, the artist in residence of de Bijenkorf, a project created with the vision to integrate retail, art, culture and design in order to surprise and inspire customers.