Fueled by experience, intuition and curiosity, Caroline Krouwels founded her own design studio CK Concepts in 1996. Creative craftsmanship and entrepreneurial skills blended together. Supported by a talented team, Krouwels develops forecasts, creative strategies, communication concepts, product design and architectural briefs.
As Head of Creative at the Bijenkorf (2012 – 2017), Krouwels was responsible for the creative direction of the Netherlands’ most established department store. Krouwels is also one of the founders and Creative Director of business-to-business fashion trade event ‘Modefabriek’. Her most recent prestigious project is the artist in residence program, ‘Room on the Roof’, located in the tower of de Bijenkorf Amsterdam.
Spotting the influences, seeing through time and connecting the dots, that’s the art of forecasting. With a focus on fashion and interior. For department store de Bijenkorf and the magazine VIEW, among others. Intrigued? MORE
Examples of the main elements in the Strategy brief 2018 for de Bijenkorf. The brief peels off layers and shows the naked facts of trends. By doing so, it provides direction towards new trends and the underlying desires to address. MORE
Modefabriek, Kleine fabriek, Denim Days, these are places where retail consumers come in touch with new brands, brand experiences and inhale the trends. To evolve into a full and tangible concept, they need a creative underlay. MORE
Who will contribute to the future legacy in this epoch? Picking the finest artists and defining the story of our time - that is what curatorship is about.
See, smell, have, feel, do, go, wear and hear. A selection of projects and items that caught the eye and stimulated the senses. Curious? Get inspired...
Since the beginning of her career in 1996, Caroline Krouwels has been responsible for several concept strategies, trend forecasts and events of great significance. MORE