Caroline Krouwels started her career as a designer for fashion brand x-As, where she developed creative craftsmanship as well as an entrepreneurial drive. In 1996, this resulted in the assembly of her own design studio, CK Concepts, where collections were created for clients such as HEMA, Claudia Sträter and de Bijenkorf. In the same year, she and three other designers founded the bi-annual business-to-business trade event Modefabriek, which has become one of the most leading fashion trade events.
After she was asked to be Head of Styling for de Bijenkorf in 2004, her focus shifted from making collections to more abstract and conceptual thinking. Furthermore, in her position as Head of Creative (2012 – 2017), she was responsible for the creative direction of the Dutch luxury department store.
Supported by a talented team, Krouwels developed forecasts, creative strategies, communication concepts, product design and architectural briefs. Her forecasts are also published in the international trend magazine Textile View.
A recent example of work Caroline curated is Room on the Roof, the artist in residence project in the tower above the Amsterdam flagship store of de Bijenkorf.
– Concept strategies
– Forecast and trends
– Product design
– Design fashion collections
A full service event production company, that’s able to create, produce and build your event, stand, store, presentation, exhibition, window, congress, installation, launch, show….
Responsible for concepts, trends, forecast, architecture, communication concepts, Room on the roof artists.
An artist in residence in the tower of de Bijenkorf Amsterdam roomontheroof.com
Modefabriek is a twice a year business-to-business Fashion fair for men’s wear, women’s wear and accessories
De Kleine Fabriek is an international business-to-business Children’s Fashion and Furniture Fair. www.kleinefabriek.nl
Spin-off Modefabriek; Denim days Amsterdam
The idea is to use already depreciated stock to create and design new products. Every year 2 young designers will be chosen to build this brand.
Responsible for concepts, trends and private brands
Product and concept design. Product design in collaboration with Studio Job, Koninklijke Tichelaar Makkum and Irma Boom
On the influences of social developments in trends and concepts.
Design 70 year Hema, for men’s, women’s and kids wear.
Design of private brands
Design of a jersey collection
Design of corporate fashion
Design of the flash collections
Design of collection