Fueled by experience, intuition and curiosity, Caroline Krouwels founded her own design studio Krouwels Fashion Concepts in 1996. Creative craftsmanship and entrepreneurial skills blended together. Supported by a talented team, Krouwels develops forecasts, creative strategies, communication concepts, product design and architectural briefs.
As Head of Creative of the Bijenkorf (2012 - 2017) she was responsible for the creative direction of Netherlands’ most established department store. Krouwels is also founder and creative director of business-to-business fashion trade event ‘de Modefabriek’. Furthermore, her seasonal perspectives on mood, behaviour and buying habits are published in the international trend magazine Textile View. Most recent prestigious project is the artist in residence ‘Room on the Roof’, an atelier in the tower of de Bijenkorf Amsterdam.
Examples of the main elements in the Strategy brief 2018 for De Bijenkorf. The brief peels off layers and shows the naked facts of trends. By doing so it gives directions towards new trends and the underlaying desires to address. MORE
Spotting the influences, seeing through time and connecting the dots. Forecasts for fashion, department store Bijenkorf, interior and the magazine VIEW. Intrigued? See MORE
Who will contribute to the future legacy in this epoch? Picking the finest artists and define a story of our time that is what curatorship is about. MORE
Modefabriek, Kleine fabriek, Denim Days, they all need a creative underlayment to evolve and mature to a full and tangible concept. This is where retail consumers come in touch with new brands, brand experiences and inhale the trends in their business. MORE
