FORECASTING

Progressiveness requires a predictive view and insight into the society of the future. For more than 15 years, Caroline Krouwels has observed developments in our community and its influence on consumer behavior. Her vision arises from fashion, technology, graphic design, art and social developments. Experience, intuition and curiosity form her bedrock for recognizing and analyzing trends.

In the position of Head of Creative at de Bijenkorf, Krouwels formulated the creative direction for the Dutch luxury department store. Her forecasts served as foundation for various concepts and creative strategies. Her seasonal perspectives on mood, behaviour and buying habits, are published in the international trend magazine, Textile View.